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Privacy Policy

Effective Date: October 1, 2023
Last Updated: October 1, 2025

At Cartridgex (operated by [Your Company Legal Name, e.g., Cartridgex Ltd]), we are committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your information when you visit our website (https://cartridgex.co.uk), interact with our ads, or use our services. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other relevant laws.

If you have any questions about this policy, please contact our Data Protection Officer at:

1. Information We Collect

We collect personal data to provide our services, such as selling compatible ink and toner cartridges, sending personalized recommendations, and processing orders. The types of data we may collect include:

  • Contact Information: Name, email address, phone number, and postal address (e.g., when you submit a lead form, sign up for newsletters, or place an order).
  • Printer and Product Details: Printer model or other details you provide (e.g., via Facebook lead forms) to help us recommend compatible cartridges.
  • Transaction Data: Payment details, order history, and billing information (processed securely via third-party payment providers).
  • Technical Data: IP address, browser type, device information, and usage data (collected automatically via cookies and analytics tools).
  • Marketing Preferences: Your consent to receive emails about offers, discounts, or updates.

We do not collect sensitive personal data (e.g., health or financial details beyond what's needed for payments) unless explicitly required and with your consent.

2. How We Collect Your Information

  • Directly from You: When you fill out forms on our website or ads (e.g., Meta/Facebook lead forms asking for your name, email, and printer model), place an order, subscribe to newsletters, or contact us.
  • Automatically: Through cookies, pixels, and tracking technologies on our site (e.g., Google Analytics for website usage).
  • From Third Parties: Such as advertising platforms (e.g., Meta) when you interact with our ads, or payment processors for transaction verification.

3. How We Use Your Information

We use your data for the following purposes, based on legal grounds like your consent, legitimate business interests, or contractual necessity:

  • To provide personalized services: E.g., recommending the exact compatible cartridge based on your printer model and sending you a discount code (e.g., 12% off your first order).
  • To process orders and payments: Fulfill purchases, handle shipping, and manage returns.
  • For marketing: Send you relevant offers, newsletters, or promotions (you can opt out anytime).
  • To improve our services: Analyze website usage and feedback to enhance user experience.
  • For legal compliance: Prevent fraud, respond to legal requests, or protect our rights.

We will not use your data for purposes incompatible with those listed here without notifying you.

4. Legal Basis for Processing

  • Consent: For marketing emails or non-essential cookies (you can withdraw consent anytime).
  • Contractual Necessity: To fulfill orders or provide requested services (e.g., cartridge recommendations).
  • Legitimate Interests: For business operations like analytics, security, and improving our site (we balance this against your rights).
  • Legal Obligation: To comply with laws, such as tax reporting.

5. Sharing Your Information

We do not sell or rent your personal data. We may share it only in these limited cases:

  • With service providers: E.g., email platforms (like Mailchimp) for sending recommendations, payment processors (like Stripe or PayPal), or shipping companies (like Royal Mail) – all under strict data protection agreements.
  • For legal reasons: If required by law, regulators, or to protect our business (e.g., in case of fraud).
  • In business transfers: If Cartridgex is sold or merged, your data may be transferred as an asset.

We ensure any third parties comply with UK GDPR standards, and we do not share data outside the UK/EEA without adequate safeguards (e.g., Standard Contractual Clauses).

6. Data Storage and Security

  • Storage: Your data is stored securely on servers in the UK or EEA. We retain it only as long as necessary (e.g., 6 years for tax records, or until you unsubscribe from marketing).
  • Security Measures: We use encryption, firewalls, access controls, and regular audits to protect your data. However, no system is 100% secure, so we cannot guarantee absolute security.
  • Data Breaches: If a breach occurs, we will notify you and authorities as required by law.

7. Your Rights

Under UK GDPR, you have rights over your data, including:

  • Access: Request a copy of your data.
  • Rectification: Correct inaccurate information.
  • Erasure: Ask us to delete your data (right to be forgotten).
  • Restriction: Limit how we use your data.
  • Objection: Object to processing (e.g., for marketing).
  • Portability: Receive your data in a transferable format.
  • Withdraw Consent: At any time, without affecting prior processing.

To exercise these rights, email support@cartridgex.co.uk. We respond within one month (extendable if complex). You can also complain to the UK Information Commissioner's Office (ICO) at www.ico.org.uk.

8. Cookies and Tracking

Our site uses cookies for functionality, analytics, and advertising:

  • Essential Cookies: For site operation (no consent needed).
  • Non-Essential Cookies: For analytics (e.g., Google Analytics) and ads (e.g., Meta Pixel) – we ask for consent via a cookie banner.

You can manage cookies via your browser settings. For more details, see our Cookie Policy [link to a separate page if you create one].

9. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect data from minors. If we discover such data, we will delete it.

10. Changes to This Policy

We may update this policy to reflect changes in our practices or laws. We will notify you via email or a website notice for significant changes. Check this page regularly for updates.

By using our website or services, you agree to this Privacy Policy. If you do not agree, please do not provide your information.

Thank you for trusting Cartridgex with your data.