Privacy Policy
Privacy Policy
Effective Date: 1 October 2023
Last Updated: 10 March 2026
Cartridgex (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal data responsibly. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website https://cartridgex.co.uk, interact with our advertisements, or use our services.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Cartridgex acts as the data controller for the personal information collected through this website.
If you have any questions about this policy or how your data is handled, you may contact us at:
Email: support@cartridgex.co.uk
Address:
Cartridgex
OFFICE 7
35–37 Ludgate Hill
London EC4M 7JN
United Kingdom
1. Information We Collect
We collect personal data to provide our services, process orders, and improve the customer experience. The types of information we may collect include:
Contact Information
Name, email address, phone number, and postal address when you place an order, sign up for newsletters, or contact us.
Printer and Product Details
Printer model information or other details you provide so we can recommend compatible ink or toner cartridges.
Transaction Data
Order history, billing information, and payment details. Payments are processed securely by trusted third-party payment providers such as Stripe, PayPal, or other payment processors. We do not store full payment card details on our servers.
Technical Data
IP address, browser type, device information, and usage data collected automatically through cookies and analytics tools.
Marketing Preferences
Information about whether you consent to receiving promotional emails or offers from us.
We do not intentionally collect sensitive personal data unless required and with your explicit consent.
2. How We Collect Your Information
We collect personal information in several ways:
Directly from You
When you:
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place an order
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create an account
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subscribe to our newsletter
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fill in forms on our website
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contact us for support
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submit information through advertisements (such as Meta/Facebook lead forms)
Automatically
Through cookies, analytics tools, and tracking technologies when you browse our website.
From Third Parties
From advertising platforms, payment processors, or other service providers involved in processing orders or marketing campaigns.
3. How We Use Your Information
We use your personal data for the following purposes:
To provide our services
Including recommending compatible cartridges based on your printer model and delivering orders.
To process transactions
Processing payments, shipping orders, managing returns, and providing customer support.
Marketing communications
Sending you offers, newsletters, or promotions if you have given consent.
You can unsubscribe at any time using the unsubscribe link in emails.
Improving our services
Understanding how customers use our website to improve functionality, navigation, and product offerings.
Legal and security purposes
Preventing fraud, enforcing legal rights, and complying with legal obligations.
We will not use your personal data for purposes incompatible with those described in this policy without notifying you or obtaining additional consent where required.
4. Legal Basis for Processing
Under UK GDPR, we rely on the following legal bases to process your personal data:
Consent
For marketing communications or non-essential cookies.
Contractual necessity
To fulfil orders and provide services you request.
Legitimate interests
For business operations such as analytics, website security, and improving customer experience.
Legal obligation
To comply with tax laws, regulatory requirements, or legal requests.
5. Sharing Your Information
We do not sell or rent your personal data.
Your information may be shared with trusted third parties only when necessary, including:
Service Providers
Companies that help operate our business, such as:
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payment processors (Stripe, PayPal)
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email marketing platforms
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shipping providers (e.g., Royal Mail or courier services)
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analytics providers
These companies process personal data only on our behalf and under strict data protection agreements.
Legal Requirements
If required by law, regulation, court order, or to protect our legal rights.
Business Transfers
If Cartridgex is sold, merged, or reorganised, personal data may be transferred as part of the business assets.
Where data is transferred outside the UK or European Economic Area (EEA), we ensure appropriate safeguards are in place such as Standard Contractual Clauses.
6. Data Storage and Security
Storage
Your personal data may be stored on servers located in the UK, EEA, or other jurisdictions where our service providers operate, provided appropriate safeguards are in place.
Retention
We retain personal data only as long as necessary, including:
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up to 6 years for tax and accounting records
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until you unsubscribe from marketing communications
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as required to fulfil legal obligations
Security Measures
We implement security measures including encryption, secure servers, firewalls, and restricted access to protect your personal data.
While we take strong precautions, no online system can guarantee absolute security.
Data Breaches
If a data breach occurs, we will notify affected users and the appropriate authorities where required by law.
7. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:
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Right of Access – request a copy of your personal data
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Right to Rectification – correct inaccurate or incomplete data
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Right to Erasure – request deletion of your data
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Right to Restrict Processing – limit how your data is used
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Right to Object – object to certain processing activities
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Right to Data Portability – request transfer of your data
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Right to Withdraw Consent – withdraw consent for marketing or cookies
To exercise any of these rights, please contact:
We aim to respond within one month.
You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):
8. Cookies and Tracking Technologies
Our website uses cookies to improve functionality, analyse usage, and support advertising.
Essential Cookies
Required for basic website functionality such as shopping carts and checkout.
Analytics Cookies
Used to understand website usage (for example via Google Analytics).
Advertising Cookies
Used for marketing purposes, such as Meta/Facebook advertising.
You can control cookie settings through your browser or our cookie banner.
For more information, please see our Cookie Policy.
9. Children's Privacy
Our services are not intended for individuals under the age of 16.
We do not knowingly collect personal data from children. If we discover such data has been collected, we will delete it promptly.
10. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.
Significant changes will be announced on our website or via email where appropriate.
We encourage you to review this page periodically.
Contact Us
If you have questions about this Privacy Policy or how we handle your data, please contact:
Email: support@cartridgex.co.uk
Address:
Cartridgex
OFFICE 7
35–37 Ludgate Hill
London EC4M 7JN
United Kingdom
By using our website and services, you agree to the terms of this Privacy Policy.